Crunchy crust muncher Pete Wicks and gooey dough lover Sam Thompson learn about their personalities with Chicago Town

OHMYGOSSIP — Reality TV stars Sam Thompson and Pete Wicks have joined forces with the UK’s leading frozen pizza brand Chicago Town to uncover what their different food preferences reveal about their personalities.
The two friends – who star together on E4 show ‘Pete and Sam’s Reality News’ after becoming pals on ‘Celebs Go Dating’ – quizzed each other on their meal habits to find out if psychologist Lee Chambers and Chicago Town’s research was correct when it came to them.
Sam and Pete had to give their food preferences across 15 different food types, from the way they cook their Chicago Town Deep Dish pizza, to whether they would rather their steak rare or well-done.
Whilst the hilarious duo both share a love of Deep Dish pizza, they don’t share the same preference when it comes to how they like it prepared, with Sam gushing over a gooey microwave-cooked Chicago Town Deep Dish and Pete preferring his with more of an oven-baked crunch.
According to Chambers, Sam’s love for a gooey deep dish pizza means he is sentimental, easy-going and spontaneous, making him someone more likely to take risks.
On the flip side, Pete’s crunchy, oven-baked preference makes him assertive, headstrong, and conscientious. The golden crust of a crunchy Deep Dish notably symbolises the perfection that Pete strives for and his meticulous attention to detail. Pete’s perfection was a contrast to Sam, who preferred a saucy and gooey Deep Dish.
After discovering how is preference for a crunchy base relates to his personality, Pete, 33, said: “Yeah, that’s exactly like I am. Headstrong, know what I want.
“I prefer it crunchy, you’ve got to have a bit of bite to it.”
Discussing how his appetite for a doughy base represents his personality, Sam, 29, said: “The soft and gooey crust is in line with their life story as they don’t mind taking a risk, especially as the tomato sauce oozes and has the potential to get messy. I like a bit of mess! Get in my mouth and around my mouth, I have no problem with that.”
Amongst their other food preferences, Sam revealed he opts for his steak rare, meaning he’s someone who is extroverted, creative and excitable. Pete vehemently agreed with the notion that Sam is extroverted and excitable. Sam’s creativity was up for debate though, with Pete questioning whether his “creative process” with steak could be considered creative at all, as he just uses garlic and thyme to cook his meat.
Whilst Sam’s love and admiration for Pete was evident throughout the day, their friendship turned turbulent when Pete revealed he prefers his chocolate room temperature as opposed to straight from the fridge like Sam. Chilled chocolate lovers like Pete were revealed to be aspiring, cultured and farsighted whereas Pete’s, apparently abnormal, love for room temperature chocolate means he’s dynamic, collaborate and always on the go.
Explaining why what we like to eat unveils much about our personalities, expert psychologist Chambers said: “We don’t often look deeply into what and how we eat. However, the way we prepare and eat our food can say a lot about who we are and our personalities and this really comes to light with Sam and Pete. Whether you prefer a gooey Deep Dish or a crunchy Deep Dish, there is always something for you to learn about yourself from the plate in front of you.”
Discussing the campaign with Pete and Sam, Rachel Bradshaw – Marketing Manager at Chicago Town – added: “Working with reality TV personalities, Sam and Pete, was great fun and a really exciting way to bring the Crunch Vs Goo debate to the forefront. Our Chicago Town Deep Dish pizzas are loaded with delicious toppings and lashings of our signature sauce. How do you like yours – Crunch or Goo?”

Source: VacationHunter.Online

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