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Helena-Reet: Estella Elisheva has strong opinions on fashion

Helena-Reet: Estella Elisheva has strong opinions on fashion

Helena-Reet Ennet (32) says her daughter Estella Elisheva (4) is a budding fashionista! The entertainment journalist and Ohmygossip Couture brand developer — who’s engaged to CFO Margus Pärn — revealed the four-year-old loves clothes just as much as her mommy.

“Estella Elisheva has pretty strong opinions,” Helena-Reet gushed to

“I’ m so proud of my little fashionista! She chooses what she calls pretty dresses… She likes to dress herself! If she wants to wear it, she wears it. I am not going to tell her different. She’s got great taste. She tells me what to wear and she’ll really tell me [what she thinks].”

Meanwhile, Helena-Reet uses her children Estella Elisheva and Ivanka Shoshana to plug latest “Ohmygossip Couture” fashion line. She certainly knows how to keep it in the family. The keen businesswoman launched the latest “Ohmygossip Couture” collection using her own children as models – she appears to have given her children a masterclass in posing.

Rather than fork out for professionals, Helena-Reet used in her two children, Estella (4) and Ivanka (2) to model a variety of clothing for children. “Judging by the look of the cute pictures, they both seem to have had a ball doing the modelling,” Fabiola Gastal told Estella & Ivanka looked confident in front of the camera as they struck a series of poses.

Perhaps with help from their entertainer-journalist mother, Estella posed with her hand on her hips as she modelled a black “Life is Beautiful” shirt. Meanwhile Ivanka stared doe-eyed at the camera with arms outstretched in an lemon top, and hands on hips modelling an another “Ohmygossip Couture” T-shirt which Helena-Reet describes as a summer must-have.

Helena-Reet says of her second collection: “I can not believe – this is the second collection for Ohmygossip Couture. How time flies! There are some really lovely pieces. The lemon hoodie was a complete sell-out in the summer so we’ve got two new colourways for this spring – that is back for spring and is also now available in pink & gray.”


Read also:
Helena-Reet: I love smooth sailing – no big ups, no big downs!
Helena-Reet‘s dream is to have happy kids. Despite her successful career, the journalist, entertainer and Ohmygossip Couture brand developer says the most important wish in her life is for her four-year-old daughter Estella Elisheva and two-year-old daughter Ivanka Shoshana — her kids with CFO partner Margus Pärn — to be content.


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